An online pharma business faced order errors, slow verification, and low CSAT (60), with long wait times, unclear approvals, and CRM inefficiencies frustrating customers.
► People:
 Hired pharma-trained agents, reducing order errors
► Process:
 Introduced dedicated order resolution team & automated notifications
► Technology:
 Integrated real-time CRM APIs, reducing call handling time
► CSAT up; AHT down:Order errors fall
► Repeat customers up:Order rejections down
► Stronger brand trust:Improved operational efficiency
► CSAT:
 +33% (60 → 80)
► AHT:
 -15%
► Call Abandonment:
 Under 5%
► Order Processing Time:
 -50%
► Repeat Customers:
 +35%
► NPS:
 Positive, aligning with industry benchmark (50+)
Corporate Office:
FPAI Building, 2nd Floor, Plot #10, Sector 4, R.K. Puram
New Delhi, Delhi 110022
Registered Office:
Plot No. 26, Forest Park, Bhubaneswar, Odisha - 751009
Asansol
Bengaluru
Bhubaneswar
Mohali
Guwahati
Hyderabad
Noida
Pune
Thane
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